Creating an idea for the photoshoot, it was more about who we are in society and how the world sees us. We know that wearing a suit in this world gives people the feeling of being a “businessman/businesswoman” or a person playing a more serious role in society. Wearing a cap is the opposite and tends to give people the impression of a mysterious, arrogant status. Combining this was important for us. Clothes should not determine who we are and what role we play in society. Have some fun and laugh life is not all about being serious.

It is important for women to feel sexy in a cap and combine it with a suit to complete the look. To give women that strong bossy feeling.

Using three different styles is important for us to show people the diversity of our brand. That everything is there for everyone. Different colours, ages and genders are what we wanted to show our audience. In the end, we are all the same.

And please don’t take life too seriously, wear what you feel like wearing today. Don’t allow society to pigeonhole us.

Love, Bakarr